Design cannot be heard or read, it must be seen. Design is the structural link between the customers and the product. Content must be brought to the surface. And when a design is completed, it should seem natural and obvious. It should look like it is always been this way. And it should last.
By the year 2000 every secretary will have a favorite typeface.
80% of the mistakes you will make in information architecture can be caught if you bring in a great usability expert from the beginning.
