Too many times nowadays the picture is expected to tell the whole story, when in truth there's only one picture in a hundred thousand that can stand alone as a piece of communication.
I think the best way to put it is that newspictures are the noun and the verb; our kind of photography is the adjective and adverb. The newspicture is a single frame; ours, a subject viewed in series. The newspicture is dramatic, all subject and action. Ours shows what's back of the action.
Let's begin to cover the main street of America... just to see what the heck occurs on it.
Our editors, I'm afraid, have come to believe that the photograph is an end in itself. They've forgotten that the photograph is only the subsidiary, the little brother, of the word.
There are times when you simply have to pose your model. The difference is in the kind of posing. It can be honest and dishonest, interesting and as wooden as a cigar store Indian.
