If you tried to make a show for every person's particular interest, it'd be impossible because everyone is going to consume it the way they want to. All you can do is try to do an hour that makes sense for all.
The easiest story to sell is the story we want to buy.
[In] radio, every segment of every hour is a challenge to fill in an interesting way. What I like the most about it is how challenging it is to do it well.
