If you come over to my house, I've had a lot of people be like 'Hey...did you mean to put these in the dishwasher?' And I'm like, no they're actually supposed to be in the freezer because I use them to get rid of under-eye bags when I wake up early in the morning.
Honestly, I think it's about always making sure to cleanse your skin every single night. I never go to bed with my makeup on. That is a major key. There's nothing worse than waking up in the morning and all of your makeup has soaked into your pores.
My daily beauty regimen is definitely always in the mornings, and at night, always washing my face with a basic cleanser. I also use a moisturizer with SPF to follow up.