Do what you love, but be damned sure it's profitable. If you do work you love, but it doesn't generate income, your business will fail. If you do work you hate, but it generates income, your health will fail... and your business along with it. If you can't do what you love and make it profitable, you've either got a hobby or a headache, not a sustainable business. Don't settle for anything less than passion and profit.
Passion requires focused direction, and that direction must come from three other areas: your purpose, your talents, and your needs.
Passion and purpose go hand in hand. When you discover your purpose, you will normally find it's something you're tremendously passionate about.
Using passion as your only fuel will no more assure you of success than being in love will ensure a successful long-term relationship.