It seems to me that information is the thing which uses matter, uses light, uses spirit, uses whatever it can put its hands on to organize itself into higher and higher levels of self-reflection.
The same organizational principles which called us forth into self-reflection have called forth self-reflection out of the planet itself. And the problem then is for us to suspect this, act on our suspicion, and be good detectives, and track down the spirit in its lair. And this is what shamans are doing. They are hunters of spirit.
Information is just simply bootstrapping itself to higher and higher levels of self-reflection and self-coordination using whatever means are necessary.
History is like self-reflection through the medium of language propelling itself into self-recognition.
And the psychedelics, I believe, are the key to moving from wearing culture like cloths to recognizing that culture is this intensifying reflection of an aspect of the self and integrating it into the self.