Theodore Levitt Quotes about Science

All Theodore Levitt Quotes Business Creativity Imagination Innovation Progress Science quotes

Nothing drives progress like the imagination. The idea precedes the deed. The only exceptions are accidents and natural selection.

Nothing drives progress like the imagination. The idea precedes the deed. The only exceptions are accidents and natural selection.

Theodore Levitt

Science, Ideas, Imagination

Theodore Levitt (1986). “Marketing Imagination: New, Expanded Edition”, p.127, Simon and Schuster

The oil industry is a stunning example of how science, technology, and mass production can divert an entire group of companies from their main task. ... No oil company gets as excited about the customers in its own backyard as about the oil in the Sahara Desert. ... But the truth is, it seems to me, that the industry begins with the needs of the customer for its products. From that primal position its definition moves steadily back stream to areas of progressively lesser importance until it finally comes to rest at the search for oil.

Theodore Levitt

Moving, Science, Technology