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Theodore Levitt Quotes about Imagination

Nothing drives progress like the imagination. The idea precedes the deed. The only exceptions are accidents and natural selection.

Theodore Levitt (1986). “Marketing Imagination: New, Expanded Edition”, p.127, Simon and Schuster

Ideas can be willed, and the imagination is their engine.

Theodore Levitt (1986). “Marketing Imagination: New, Expanded Edition”, p.127, Simon and Schuster