When you are having fun and creating something you love, it shows in the product. So when a woman is sifting through a rack of clothes, somehow that piece of clothing that you had so much fun designing speaks to her she responds to it and buys it. I believe you can actually transfer that energy to material things as you're creating them.
I like to just have fun and be silly and say pretty much whatever comes into my mind, do pretty much whatever I want.
If it's not fun, I'm not going to do it.