It doesn't matter what product or service you're offering; there is unlimited ability to improve the quality of anything.
The 'value added' for most any company, tiny or enormous, comes from the Quality of Experience provided.
Start by identifying the qualities or characteristics that make you distinctive from your competitors - or your colleagues. What have you done lately - this week - to make yourself stand out? What would your colleagues or your customers say is your greatest and clearest strength? Your most noteworthy (as in, worthy of note) personal trait?
Without exception, the dominance and coherence of culture proved to be an essential quality of the excellent companies.
Quality involves living the message of the possibility of perfection and infinite improvement, living it day in and day out, decade by decade.
The hyperfast-moving, wired-up, reengineered, quality-obsessed organization will succeed or fail on the strength of the trust that its managers place in the folks working on the front line.
How do you humiliate and demean someone and then expect him or her to care about product quality.