My passion for music has always inspired my designs.
In designing a lifestyle brand, you have to know more than just designing clothes.
Consumers around the world always want something unexpected and exciting, and that's what drives me. I love the challenge of reinterpreting my designs in new ways each season to keep the "prep look" modern and fresh.
I think it is really important to have a sense of business. As a designer you can get so wrapped up in the design and fashion side that you forget the business side.
