But here's the thing about being honest: All the liars HATE you for it, and most of the people in the world are liars. They lie to their bosses, they lie to their families, they lie to themselves, they lie so much they don't even know they're lying anymore. If you have the courage to be honest even a little bit all those people will hate you for it, because their lie is reflected in your honesty. Oscar Wilde wasn't kidding when he said, "If you want to tell people the truth, make them laugh, otherwise they'll kill you."
I think 20th century media were about tricking people - and the beauty of the Internet is you can't lie anymore.