Man is homo religiosus, by 'nature' religious: as much as he needs food to eat or air to breathe, he needs a faith for living.
Modern society has not rid itself of religion, as it fondly believes; it has merely replaced the historical religions by a host of idolatrous cults struggling for possession of the soul of man.
America seems to be at once the most religious and the most secular of all nations.
Ultimately all idolatry is worship of the self projected and objectified: all idolization is self-idolization.