As a child, I watched 'Dallas' and that was my vision for my life for as long as I could remember.
If you look at somebody like 50 Cent, ain't nobody telling 50 what to do and how to do what he does. He has a vision of who he wants to be, and he instructs everybody along those lines.
You have to create something in a way that has direction, that it has vision, and then your partner will take it and figure out whatever their expertise is.