To eliminate the concept of waste means to design things-products, packaging, and systems-from the very beginning on the understanding that waste does not exist.
Designing renders visible our hopes and dreams. It is the first signal of human intentions.
If we think about things having multiple lives, cradle to cradle, we could design things that can go back to either nature or back to industry forever.
Design is inherently optimistic. That is its power.
I think as designers we realize design is a signal of intention, but it also has to occur within a world and we have to understand that world in order to imbue our designs with inherent intelligence.
You don't filter smokestacks or water. Instead, you put the filter in your head and design the problem out of existence.
If design is the first signal of human intention.
I am working right at both the levels- with the most wealthy clients in the world, but also the poorest. I spend half my time designing for people that have nothing.
