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Yvon Chouinard Quotes

How you climb a mountain is more important than reaching the top

Yvon Chouinard (2016). “Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual”, p.211, Penguin

It's not an adventure until something goes wrong.

Yvon Chouinard, Doug Tompkins, Chris Malloy (2013). “180¡ South: Conquerors of the Useless”, p.103, Patagonia

Real adventure is defined best as a journey from which you may not come back alive, and certainly not as the same person.

Yvon Chouinard (2016). “Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual”, p.174, Penguin

There's a movement for simplifying your life: purchase less stuff, own a few things that are very high quality that last a long time, and that are multifunctional.

"Don of the Dirtbags: An Interview with Yvon Chouinard". The Usual Interview, theusualmontauk.com. October 22, 2016.

Fear of the unknown is the greatest fear of all.

"180° South". Documentary, Drama, Sport, www.imdb.com. 2010.

Once you educate yourself, you're left with choices.

"The TH Interview: Yvon Chouinard, founder of Patagonia". Interview with Jacob Gordon, www.treehugger.com. February 7, 2008.

If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, ‘This sucks, I’m going to do my own thing.’

Yvon Chouinard (2016). “Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual”, p.69, Penguin

Hiring people with diverse backgrounds brings in a flexibility of thought and openness to new ways of doing things, as opposed to hiring clones from business schools who have been taught a codified way of doing business.

Yvon Chouinard (2016). “Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual”, p.199, Penguin