I wanted individuals who were clearly themselves and I just got to put some clothes on them, but they basically came "done," you know? How they feel comfortable. I just wanted them to walk down the streets of New York and I said, "You know what? Don't even pose, just walk and we'll take pictures."
When I'm on a red carpet I want somebody to feel something when they look at what I'm wearing, when they look at the entire ensemble, whether it be nostalgia or excitement, you know?
I've seen looks before that have literally taken my breath away - like someone on the red carpet and it's just like I can't even breathe, like you get some type of amazing anxiety.
The price point and the quality are very rare. I don't want people thinking, "I got the look for less." I want them thinking, "I got the look!"
