I think kids want the same thing from a book that adults want - a fast-paced story, characters worth caring about, humor, surprises, and mystery. A good book always keeps you asking questions, and makes you keep turning pages so you can find out the answers.
Rick Riordan, James Dashner, Brandon Mull (2014). “The 39 Clues, Infinity Ring, and Spirit Animals Powerpack”, p.614, Scholastic Inc.