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We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games.

Robert A. Kotick
Fun, Real, Playing Games
"Bobby Kotick Wants to Take the Fun Out of Making Games" by Andy Chalk, www.escapistmagazine.com. September 15, 2009.
We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games.