Authors:

When you buy a lottery ticket, you don't know how tickets have been sold. But sold they have been. And there is an underlying distribution for the game.

"The Inefficient Stock Market - What Pays Off And Why". Book by Robert Haugen, ch. 3, Estimating Portfolio Risk and Expected Return with Ad Hoc Factor Models, p. 29, 1999.
When you buy a lottery ticket, you don't know how tickets have been sold. But sold they have been. And there is an underlying distribution for the game.