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  5. If you dont do it excellently, dont do it at all. Because...

If you don't do it excellently, don't do it at all. Because if it's not excellent, it won't be profitable or fun.

Robert Townsend
Fun, Excellence, Excellent
Robert Townsend (1988). “Further up the organization”, HarperCollins
If you don't do it excellently, don't do it at all. Because if it's not excellent, it won't be profitable or fun.