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  5. What people resist is not change per se, but loss.

What people resist is not change per se, but loss.

Ronald A. Heifetz
Loss, People
Ronald A. Heifetz, Marty Linsky, Alexander Grashow (2014). “Adaptive Leadership: The Heifetz Collection (3 Items)”, p.185, Harvard Business Review Press
What people resist is not change per se, but loss.