You know the value of every article of merchandise, but if you don't know the value of your own soul, it's all foolishness.
Jalāl al-Dīn Rūmī (Maulana), Jelaluddin Rumi, Kabir Helminski, Andrew Harvey (2005). “The Rumi Collection: An Anthology of Translations of Mevlâna Jalâluddin Rumi”, p.2, Shambhala Publications
