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By selling directly to customers, real women, the brand is able to avoid significant retail mark-ups that typically exist in high end fashion.

Sarah Lafleur
Fashion, Real, Retail
"BYT Style Interview: Mémé LAFLEUR". Brightest Young Things Interview, brightestyoungthings.com. June 8, 2012.
By selling directly to customers, real women, the brand is able to avoid significant retail mark-ups that typically exist in high end fashion.