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  5. You cant have good ideas unless youre willing to generate a ...

You can't have good ideas unless you're willing to generate a lot of bad ones.

Seth Godin
Fear, Failure, Ideas
Seth Godin (2012). “Whatcha Gonna Do with That Duck?: And Other Provocations, 2006-2012”, p.182, Penguin
You can't have good ideas unless you're willing to generate a lot of bad ones.