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  4. Seth Godin
  5. To make a product, to market an idea, to come up with any...

To make a product, to market an idea, to come up with any problem you want to solve that doesn't have a constituency with an otaku, is almost impossible... There's a hot sauce otaku, but there's no mustard otaku.

Seth Godin
Ideas, Hot Sauce, Want
"How to get your ideas to spread". TED Talk, www.ted.com. February, 2003.
To make a product, to market an idea, to come up with any problem you want to solve that doesn't have a constituency with an otaku, is almost impossible... There's a hot sauce otaku, but there's no mustard otaku.