Authors:

I think everybody's goal was to make something that was really broad for a big audience, which was my goal too. But my main goal was that I wanted my audience to love it, because they're the ones who are going to buy it, and they're the ones who are going to tell their friends. And I wanted to make sure that core audience was really happy, because if they all buy it we have a successful movie.

Source: cultural-learnings.com
I think everybody's goal was to make something that was really broad for a big audience, which was my goal too. But my main goal was that I wanted my audience to love it, because they're the ones who are going to buy