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Before you can create a strategy, you need a vision of the company. Before you set that vision for the future, you have to understand your current position in the market as well as your limitations.

Stan Shih
Vision, Needs, Strategy
"The 'Fast-Food' Computer Company". Interview with Joel Kurtzman, www.strategy-business.com. October 1, 1996.
Before you can create a strategy, you need a vision of the company. Before you set that vision for the future, you have to understand your current position in the market as well as your limitations.