Strategy Quotes
Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.
"What is strategy?" by Michael Porter, Harvard Business Review, November 1996.
Strategy is not the consequence of planning, but the opposite: its starting point.
Henry Mintzberg (2000). “The Rise and Fall of Strategic Planning”, p.333, Pearson Education
The best CEOs I know are teachers, and at the core of what they teach is strategy.
"Strategy bites back: It is a lot more, and less, than you ever imagined". Book by Henry Mintzberg, Bruce W. Ahlstrand, Joseph Lampel (p. 45), 2005.
There's a fundamental distinction between strategy and operational effectiveness.
"What is strategy?" by Michael Porter, Harvard Business Review, November 1996.
Attack him where he is unprepared, appear where you are not expected.
Sun Tzu (2016). “The Art of War”, p.7, Xist Publishing
Henry Mintzberg (2013). “Strategy Bites Back ePub eBook”, p.74, Pearson UK