Effective people stay out of Quadrants III and IV because, urgent or not, they aren't important. They also shrink Quadrant I down to size by spending more time in Quadrant II...Quadrant II is the heart of effective personal management.
Stephen R. Covey (2015). “The Stephen R. Covey Interactive Reader - 4 Books in 1: The 7 Habits of Highly Effective People, First Things First, and the Best of the Most Renowned Leadership Teacher of our Time”, p.218, Mango Media Inc.
