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Our goal is to make the best devices in the world, not to be the biggest.

Steve Jobs
Life Lesson, Goal, World
"Apple's Q4 earnings are out, records set for revenue, earnings, and sales (Update: earnings call liveblog!)" by Nilay Patel, www.engadget.com. October 18, 2010.
Our goal is to make the best devices in the world, not to be the biggest.