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If you want to do a movie about aliens coming down to Earth nowadays, you need to do it with a smile. When Tim Burton did Mars Attacks, he tried to make it a little bit kitschy, because it's not scary for people anymore. It's not scary that birds will attack you anymore, but I'm sure it was when Alfred Hitchcock made it. And it still is when you watch it.

Source: pitchfork.com
If you want to do a movie about aliens coming down to Earth nowadays, you need to do it with a smile. When Tim Burton did Mars Attacks, he tried to make it a little bit kitschy, because it's not scary for people