The question is not only what is grown but what it's used for. There's not going to be a mass transformation of dietary habits in rich countries-on the contrary, the first thing people do when they become more prosperous is to buy more meat.

The question is not only what is grown but what it's used for. There's not going to be a mass transformation of dietary habits in rich countries-on the contrary, the first thing people do when they become more prosperous is to buy more meat.