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For purposes of marketing, writers are designated as poets, novelists, or something else. But writing is about matchmaking, an attempt to marry sensations with apt words.

Teju Cole
Writing, Marketing, Novelists
"My hero: Michael Ondaatje by Teju Cole" by Teju Cole, www.theguardian.com. February 17, 2012.
For purposes of marketing, writers are designated as poets, novelists, or something else. But writing is about matchmaking, an attempt to marry sensations with apt words.