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  5. Were very simple people at Apple. We focus on making the...

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

Tim Cook
Simple, Apples, People
"Transcript: Apple CEO Tim Cook interviewed by NBC's Brian Williams". articles.latimes.com. December 06, 2012.
We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.