Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
Let your joy be in your journey, not in some distant goal.
For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
You are more powerful than you think.
The longer the meeting, the less is accomplished.
You want to be the pebble in the pond that creates the ripples for change.
Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.
No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don't shrink from risk. And tune out those critics and cynics. History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
A great product isn't just a collection of features. It's how it all works together.
So let me be clear: I'm proud to be gay, and I consider being gay among the greatest gifts God has given me.
I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for. The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day. We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose.....It's not just saying yes to the right products, it's saying no to many products that are good ideas, but just not nearly as good as the other ones.
I learned that focus is key. Not just in your running a company, but in your personal life as well.
We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
We make the best phone, we don't make the most phones.
When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.
There are times in all of our lives when a reliance on gut or intuition just seems more appropriate - when a particular course of action just feels right.
The sidelines are not where you want to live your life. The world needs you in the arena!
I am driven by great work and seeing people do incredible things and having a part in that.
A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.
In the long arc of time, you are only relevant if customers love you.
