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The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information.

Tim O'Reilly
Mistake, Thinking, Marketing
Tim O'Reilly, Sarah Milstein (2011). “The Twitter Book”, p.189, "O'Reilly Media, Inc."
The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information.