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You always have to be ahead of the audience so that they have to always catch up and know the movie's not quite going exactly where you think it's going, or expecting it to be going.

Todd Solondz
Thinking, Expecting, Audience
Source: www.avclub.com
You always have to be ahead of the audience so that they have to always catch up and know the movie's not quite going exactly where you think it's going, or expecting it to be going.