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I went to see the Beatles last month... And I heard 20,000 girls screaming together at the Beatles... and I couldn't hear what they were screaming, either... But you don't have to... They're screaming Me! Me! Me! Me!... I'm Me!... That's the cry of the ego, and that's the cry of this rally!... Me! Me! Me! Me!... And that's why wars get fought... ego... because enough people want to scream Pay attention to Me... Yep, you're playing their game.

Tom Wolfe (1999). “The electric kool-aid acid test”, Bantam Dell Pub Group
I went to see the Beatles last month... And I heard 20,000 girls screaming together at the Beatles... and I couldn't hear what they were screaming, either... But you don't have to... They're screaming Me! Me! Me! Me!...