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When Lucas was doing Star Wars, he didn't have a 50 million person Facebook following where he could just sift through feedback to try to get an idea for what he was going to do next. It's a luxury we have today.

"Vin Diesel Talks RIDDICK, Balancing His Producer and Actor Roles, Making Good on Promises, HANNIBAL THE CONQUEROR, Future of Cinema, and More". Interview with Christina Radish, collider.com. August 28, 2013.
When Lucas was doing Star Wars, he didn't have a 50 million person Facebook following where he could just sift through feedback to try to get an idea for what he was going to do next. It's a luxury we have today.