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  4. Wally Olins
  5. Its quite extraordinary that a recourse (branding/identity) ...

It's quite extraordinary that a recourse (branding/identity) which is generally regarded as so significant, and is now so ubiquitous, is so little understood.

Wally Olins
Identity, Littles, Significant
It's quite extraordinary that a recourse (branding/identity) which is generally regarded as so significant, and is now so ubiquitous, is so little understood.