for Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, it’s better, it’s simpler, and it’s at the forefront of technology. That’s where Steve likes to be, in both his products and his stores.
Walter Isaacson (2011). “Walter Isaacson Great Innovators e-book boxed set: Steve Jobs, Benjamin Franklin, Einstein”, p.472, Simon and Schuster
