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If you build a good name, eventually, that name will be its own currency.

William S. Burroughs
Names, Currency, Ifs
"Patti Smith: Advice to the Young". Patti Smith's interview with Christian Lund at the Louisiana Literature festival at the Louisiana Museum of Modern Art, vimeo.com. August 24, 2012.
If you build a good name, eventually, that name will be its own currency.