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I would advise any startup to take the time to define their unique culture and work at making it a reality.

Bill Capodagli
Unique, Reality, Culture
"Bill Capodagli on “The Disney Way”: Part 2". Interview with Bob Morris, bobmorris.biz. June 19, 2016.
I would advise any startup to take the time to define their unique culture and work at making it a reality.