Authors:

Also bear in mind, when you're choosing your words and stringing them together, how they sound. This may seem absurd: readers read with their eyes. But in fact they hear what they are reading far more than you realize.

William Zinsser (2012). “On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction”, p.35, Harper Collins
Also bear in mind, when you're choosing your words and stringing them together, how they sound. This may seem absurd: readers read with their eyes. But in fact they hear what they are reading far more than you realize.