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The value of content seems to get higher as the number of distribution pipes increases. The more distribution companies that want to be the top choice of consumers, the more they will pay for the content.

"NBA Owner Reflects on a Changing Landscape". Interview with Sharon Terlep, www.wsj.com. October 25, 2015.
The value of content seems to get higher as the number of distribution pipes increases. The more distribution companies that want to be the top choice of consumers, the more they will pay for the content.