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If it's a principle, it's a winner. If it's a tactic, it's a loser.

Zig Ziglar
Principles, Tactics, Loser
Zig Ziglar, Krish Dhanam, Bryan Flanagan, Jim Savage (2004). “Top Performance: How to Develop Excellence in Yourself and Others”, p.70, Revell
If it's a principle, it's a winner. If it's a tactic, it's a loser.