Authors:

Each segment has to pay off, so you have to look at it in a very, very micro-level and make each chapter in the book, each segment on a TV show, entertaining and informative, and if you do that then a cumulative affect will be success.

Source: deadline.com
Each segment has to pay off, so you have to look at it in a very, very micro-level and make each chapter in the book, each segment on a TV show, entertaining and informative, and if you do that then a cumulative affect