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Consistent motivation usually comes from a consuming desire to be able to perform at your best under pressure, namely, the pressure produced by tough competition. If a player needed me to light a fire under him by turning the other team into a demon, he was lacking something I couldn't give him.

Bill Walsh, Steve Jamison, Craig Walsh (2009). “The Score Takes Care of Itself: My Philosophy of Leadership”, p.116, Penguin
Consistent motivation usually comes from a consuming desire to be able to perform at your best under pressure, namely, the pressure produced by tough competition. If a player needed me to light a fire under him by