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In a landscape where a 2.8 [demo rating] keeps you on the air, you can maintain that just by treating your fans with respect.

"The Showrunner Transcript: Cougar Town's Bill Lawrence and Kevin Biegel on the Show's Transformation and Masturbating Time Travelers". Interview with Josef Adalian, www.vulture.com. May 18, 2011.
In a landscape where a 2.8 [demo rating] keeps you on the air, you can maintain that just by treating your fans with respect.